Tivoli is one of Europe's eldest amusement parcs (1843), located in Copenhagen (The oldest amusement park of the world (opened 1583) is Bakken, at Klampenborg, north of Copenhagen, Denmark. Another long-standing park is Prater in Vienna, Austria, which opened in 1766). One of its big charms is that it is in the middle of the city center. This makes Tivoli an easy 'target' both for planned trips and/or spontaneous visits. What it lacks though (in my humble opinion) is proper branding. Especially abroad. What about a sexy tagg line for example?
This holiday, as always, we visited Tivoli with the kids (they love it, so do we) and on our way out, seeing the entrance with the name from behind, it struck me: they already have the perfect tagg line. In reversed order Tivoli reads: ilovit or rather I LOVE IT.
Tivoli - I love it --- admitted, it ventures straight into McDonalds lap and that might be for all the reasons in the world not the association Tivoli is looking for. However, it is too obvious to not stmble over it and I hope they will consider using it. Soon. Cause it does come close to the warmth the brand is connected with.
Cheers,
Pat
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