Disclaimer:
Open source ideas is a stunningly
simple concept: here I share with you the ideas currently held hostage
in my head. Feel free to elaborate, get in touch with me (+45 31154477)
or use them freely. Remember to send me some karma though. But do keep
in mind, these are just ideas. If you decide to go for them and you
fail, I can not be held responsible since the idea is only 1% of the
success. The other 99% lies in hardcore shrude execution.
---------------------------------------------------------------------------------------------
Teens in the Western world drink too much alcohol. Especially boys. The social pressure is large and it is still seen as very masculine and cool if you can absorp enormous amounts of alcoholic drinks. The challenge is to come up with an alternative. That is what this idea is about. AKA 41 is a non alcoholic but highly stimulating drink that should be put on the market for teens only.
The blend comes in a murky colour which - when held under black light - changes colour completely and has some natural ingredients that help the average teen getting a good kick (a great deal of cafeine to get extra energy and Russian root to feel enlightened - the taste: not too sweat, fresh). The can comes with a skull and is transparent - but the murky content makes the can look black and highlights the skull. Once the can is almost empty, a disclaimer shows telling you that drinking this actually gets into your entire system and gives you the energy of a soldier in combat.
The story telling around the drink should give the drink the unique edge that makes it a cool alternative to drinking alcohol. It comes both as a shot and a long drink. The campaign will be through sms and gaming sites. The drink is only for sale at bars. Got the recipe, got a factory that can produce both can and drink and have some ideas for rolling this out. Want to give it a try?
Cheers,
Pat May
Comments